Kellie Crawford
2 min read
Customers expect more personalization from businesses
The part of this SalesForce study that stood out to me the most was about how customers expect us to use their personal data.
Kellie Crawford
2 min read
In the face of inflation, Email marketing is a cost effective way to drive activity.
The impacts of inflation are being felt by everyone, so I wanted to share a cost effective way to drive marketing activity.
Kellie Crawford
3 min read
How to build a better marketing budget
A marketing budget is an active process. When it's working, you invest more, and reduce spending when it's not.
Kellie Crawford
2 min read
Is it time to refresh your business's website?
Updating your website takes time and resources, but juice is worth more than the squeeze.
Kellie Crawford
2 min read
Fortune 500 marketing pillars that any small business can use.
5 marketing pillars that I bring with me from my work at Fortune 500 companies.
Kellie Crawford
2 min read
Working out is just like marketing your business.
Just like exercise can help you achieve your fitness goals; marketing can help you achieve your business goals. Even though the specific goa
Kellie Crawford
3 min read
What's market segmentation & how can it help your small business stand out?
Market segmentation helps make your marketing more effective and build customer loyalty.