What is brand voice and how your business can use it?
What unites Beyonce, Adele, and Lady Gaga is also what sets them apart - their voices. The same is true for your business.
Kellie Crawford
2 min read
Fortune 500 marketing pillars that any small business can use.
5 marketing pillars that I bring with me from my work at Fortune 500 companies.
Kellie Crawford
2 min read
The power of the buyer persona
Imagine your top customers. What do they have in common? What makes them unique as compared to your other customers?
Kellie Crawford
2 min read
What's market segmentation & how can it help your small business stand out?
Market segmentation helps make your marketing more effective and build customer loyalty.
Kellie Crawford
3 min read
Making social media work for your business
Improve your social media results with a solid strategy. Follow these best practices.
Kellie Crawford
2 min read
What is inbound marketing?
Inbound marketing is the practice of putting the customer at the center of your marketing efforts.
Kellie Crawford
2 min read